THE DIVERSITY OF MY THOUGHTS

The Men Behind Famous Liquor Brands

In Products History, Trivias on February 10, 2009 at 9:12 am

Ever wondered how certain men were closely associated with these following famous liquor brands? Check out their origins below:

Campari

Campari was invented by Gaspare Campari between 1862 and 1867. Today the product is still composed of the same original ingredients, thanks to a formula which has remained a secret for almost 150 years. Campari is obtained from the infusion of bitter and aromatic herbs, plants and fruit in alcohol and water.

The history of Campari began in Novara, Italy, in 1860, with the invention by Gaspare Campari of the recipe that is still in use today. The recipe is kept confidential; according to Gruppo Campari, the Chairman, Luca Garavoglia, with the help of the technical director and eight employees, produces the base concentrate. Garavoglia is the only person in the world who knows the entire formula for the original family recipe. However, among the ingredients are quinine and other bitter herbs, rhubarb, spices, ginseng, bergamot oil, and orange peel. It is known that the colour came from natural Carmine Cochineal E20, but the Gruppo Campari in many countries has shifted to an artificial colorant. One of the main ingredients is bark from Cascarilla trees that grow in the Bahamas.

In 1904, Campari’s first production plant was opened in Sesto San Giovanni. The company required bars that bought Campari to display the Campari Bitters sign; under the direction of Davide Campari the company began to export the brand, first to Nice, the heart of the French Riviera, then overseas. The Campari brand is now distributed in over 190 countries.

In the Italian market, Campari mixed with carbonated water is sold in individual bottles as Campari Soda (10% alcohol by volume). Campari Soda is packaged in a distinctive bottle that was designed by Fortunato Depero; it was first created in 1932. Campari is said to have been one of the inspirations behind another bitter sweet drink called Kinnie produced in Malta since 1952.

Campari is an essential ingredient in the classic Negroni cocktail, and, wittily, in the Americano, named at a time when few Americans were aware of Campari. Campari can be used to make a sorbet.

Jim Beam

Jim Beam is a brand of bourbon whiskey. It is currently the best selling brand of bourbon in the world. Founded in 1795, the Jim Beam distillery has been family operated for seven generations. During the late 1700’s a group of immigrants from Germany came to America who would leave a lasting impression on the American spirits business. Members of the Boehm family, eventually changing the spelling to “Beam,” settled in the lush bluegrass hills of Kentucky. Johannes “Jacob” Beam (1770-1834) found the land rich for farming and began experimenting with the corn and grains that grew on his farm, blending them with the clear spring water that flowed nearby. The mix was run through a still and aged in barrels, producing a liquid that came to become known as bourbon, possibly named after Bourbon County, Kentucky. Jacob Beam sold his first barrels of corn whiskey around 1795. The whiskey was first called Old Jake Beam, and the distillery was known as Old Tub.

José Cuervo

José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña, S.A. de C.V. The José Cuervo Especial brand has the highest sales of any tequila brand in the world. In 1758, José Antonio de Cuervo received a land grant from the King of Spain in the Mexican state of Jalisco. He produced mezcal in a small factory on this land. His descendant, José María Guadalupe Cuervo, used the land to build a distillery for tequila production in 1795. The distillery was later named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, José Cuervo Labastida decided to brand the tequila as José Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family.

Jack Daniel’s

Jack Daniel’s is a brand of Tennessee whiskey that is among the world’s best-selling whiskeys and is known for its square bottles and black label.[1] It has been prominently featured in movies, songs, and novels, and is strongly linked to rock and roll, country music, American biker culture, Jimmy Page, Frank Sinatra, Keith Richards, Lemmy, and Slash. The brand is produced in Lynchburg, Tennessee by Jack Daniel Distillery, which has been owned by the Brown-Forman beverage company since 1956.

According to the Jack Daniel’s website, founder Jasper Newton “Jack” Daniel was born in September 1850, although seemingly no one knows the exact date because the birth records were destroyed in a courthouse fire. If the 1850 date is correct, he might have become a licensed distiller at the age of 16, as the distillery claims a founding date of 1866. Other records list his birthdate as September 5, 1846, and in his 2004 biography Blood & Whiskey: The Life and Times of Jack Daniel author Peter Krass maintains that land and deed records show that the distillery was actually not founded until 1875. Daniel was one of thirteen children, of Welsh and Scottish descent.

Because Jack Daniel never married and did not have any children, he took his favorite nephew, Lem Motlow, under his wing. Lem had a head for numbers, and was soon doing all of the distillery’s bookkeeping. In 1907, due to failing health, Jack Daniel gave the distillery to his nephew. Lem Motlow then gave the distillery to his children after his death in the 1947: Robert, Reagor, Dan, Connor and Mary. Jack died in 1911 from blood poisoning that resulted from an infection. The infection allegedly began in one of his toes, which Daniel injured one early morning at work by kicking his safe in anger when he could not get it open (he was said to always have had trouble remembering the combination).

Captain Morgan

Captain Morgan is a brand of rum produced by Diageo. It is named after the 17th-century Caribbean privateer from Wales, Sir Henry Morgan. Captain Morgan’s slogan is “Got a little Captain in You?” In 1984, Captain Morgan Original Spiced rum was introduced to the United States. Captain Morgan is, by volume, the second largest brand of spirits in the United States, and the seventh largest world-wide. In 2007, 7.6 million 9-liter cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.

Johnnie Walker

Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Ayrshire, Scotland, UK. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles.

Originally known as Walker’s Killme Whisky, the Johnnie Walker brand is a legacy left by John ‘Johnnie’ Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland. The brand became popular, but after Walker’s death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the scotch as a popular brand. Under John Walker, whisky sales represented eight percent of the firm’s income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.

Johnnie Walker continues to be blended in Kilmarnock, with a large plant just north of the town’s railway station. The historic bonded warehouses and company offices (now local authority) can still be seen in Strand Street and John Finnie Street.

Tanqueray

Tanqueray is a brand of British gin which is marketed worldwide. The brand is currently owned by beverage giant Diageo Plc.Tanqueray Gin was initially distilled in 1830 by Charles Tanqueray, who was descended from three generations of clergy from the village of Tingrith in Bedfordshire. At 20 he chose not to follow the family calling and established a distillery in the Bloomsbury district of London instead. When Charles died in 1868, the company passed into the hands of his heir, Charles Waugh Tanqueray. During World War II the distillery was almost completely destroyed. After the great air raid of 1941 only one of the stills, known as “Old Tom,” survived and it is still in use today at the distillery in Cameronbridge, Scotland. The gin is primarily produced in Scotland and exported to its major market, the US. It is a London Dry Gin, so called because of the distillation process, not the origin of the product.

Source: Wikipedia, Flickr

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