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The Stories Behind Hollywood Studio Logos

In History, Movies, Trivias on December 12, 2008 at 10:20 am

You see these opening logos every time you go to the movies, but have you ever wondered who is the boy on the moon in the DreamWorks logo? Or which mountain inspired the Paramount logo? Or who was the Columbia Torch Lady? Let’s find out:

1. DreamWorks SKG: Boy On The Moon

In 1994, director Steven Spielberg, Disney studio chairman Jeffrey Katzenberg, and record producer David Geffen (yes, they make the initial SKG that stands for Spielberg-Katzenberg-Geffen on the bottom of the logo) got together to found a new studio called DreamWorks.

Spielberg wanted the logo for DreamWorks to be reminiscent of Hollywood’s golden age. The logo was to be a computer generated image of a man on the moon, fishing, but Visual Effects Supervisor Dennis Muren of Industrial Light and Magic, who has worked on many of Spielberg’s films, suggested that a hand-painted logo might look better. Muren asked his friend, artist Robert Hunt to paint it.

Hunt also sent along an alternative version of the logo, which included a young boy on a crescent moon, fishing. Spielberg liked this version better, and the rest is history. Oh, and that boy? It was Hunt’s son, William.

The DreamWorks logo that you see in the movies was made at Industrial Light & Magic from paintings by Robert Hunt, in collaboration with Kaleidoscope Films (designers of the original storyboards), Dave Carson (director), and Clint Goldman (producer) at ILM.

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