The History Behind Car Brands

Origins of Auto Emblems or logos

Logos and emblems are less important in the automotive world than what auto designers call “down the road graphics. The goal is that from a distance the three dimensional form of a vehicle read itself reads a flat image, a stop-action graphic. Ideally, the brand of the vehicle should be visible form the any angles. The term “Down the road graphics” have to be visible from all angles, including the most oblique ones.