The Men Behind Famous Liquor Brands

Ever wondered how certain men were closely associated with these following famous liquor brands? Check out their origins below:

Campari

Campari was invented by Gaspare Campari between 1862 and 1867. Today the product is still composed of the same original ingredients, thanks to a formula which has remained a secret for almost 150 years. Campari is obtained from the infusion of bitter and aromatic herbs, plants and fruit in alcohol and water.

The history of Campari began in Novara, Italy, in 1860, with the invention by Gaspare Campari of the recipe that is still in use today. The recipe is kept confidential; according to Gruppo Campari, the Chairman, Luca Garavoglia, with the help of the technical director and eight employees, produces the base concentrate. Garavoglia is the only person in the world who knows the entire formula for the original family recipe. However, among the ingredients are quinine and other bitter herbs, rhubarb, spices, ginseng, bergamot oil, and orange peel. It is known that the colour came from natural Carmine Cochineal E20, but the Gruppo Campari in many countries has shifted to an artificial colorant. One of the main ingredients is bark from Cascarilla trees that grow in the Bahamas.

In 1904, Campari’s first production plant was opened in Sesto San Giovanni. The company required bars that bought Campari to display the Campari Bitters sign; under the direction of Davide Campari the company began to export the brand, first to Nice, the heart of the French Riviera, then overseas. The Campari brand is now distributed in over 190 countries.

In the Italian market, Campari mixed with carbonated water is sold in individual bottles as Campari Soda (10% alcohol by volume). Campari Soda is packaged in a distinctive bottle that was designed by Fortunato Depero; it was first created in 1932. Campari is said to have been one of the inspirations behind another bitter sweet drink called Kinnie produced in Malta since 1952.

Campari is an essential ingredient in the classic Negroni cocktail, and, wittily, in the Americano, named at a time when few Americans were aware of Campari. Campari can be used to make a sorbet.

The History Behind Car Brands

Origins of Auto Emblems or logos

Logos and emblems are less important in the automotive world than what auto designers call “down the road graphics. The goal is that from a distance the three dimensional form of a vehicle read itself reads a flat image, a stop-action graphic. Ideally, the brand of the vehicle should be visible form the any angles. The term “Down the road graphics” have to be visible from all angles, including the most oblique ones.

The History of Pepsi Cola

Pepsi Cola

Caleb Bradham of New Bern, North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore, where he served his customers refreshing drinks, that he created himself. His most popular beverage was something he called “Brad’s drink” made of carbonated water, sugar, vanilla, rare oils, pepsin and cola nuts.

The History of Coca Cola

The History of Coca Cola
Coca-Cola is the world’s most popular soft drink. Sold in more than 200 countries, it is produced by The Coca-Cola Company and is often simply referred as Coke. Originally intended as a ‘patent medicine’ when it was invented in the late 19th century by pharmacist John S. Pemberton as a ‘coca wine’, Coca-Cola has dominated the worldwide soft drink market for decades now. The Coca-Cola logo, like the product itself, is rated among the most recognized logos and brands in the world.

The first Coca-Cola logo was created by John Pemberton’s partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script.

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton’s bookkeeper Frank Robinson.

The History of Soft Drink

The History of Soft Drink

Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do; and mineral water was said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind the bubbles in natural mineral water.

Canned Beverages